In a fast-paced retail environment I translated style guides to design emails and cross channel campaign creative for Pottery Barn.

I owned creative from concept to production, aligning with the brief, business goals, ongoing feedback, and competing project schedules.

I crafted unique email and site solutions that incorporated messaging, photography, and animation. I ensured a consistent user experience across email and site platforms, keeping larger company goals top of mind and prioritizing seasonal and product launches. I led integrated

I worked with the marketing teams on email linking strategies, featuring products that aligned with each email’s story. I presented my work to project managers and internal partners in weekly reviews, providing background and my creative solutions.

Previous
Previous

Pottery Barn Social

Next
Next

The Weekend to Conquer Cancer