
The Weekend to Conquer Cancer was a fundraising event for cancer research. As the brand expert, I worked on a range of applications and mediums.
I designed print and digital display ads, motion graphics, event site pages and features, social media assets, flyers, apparel and event merchandise.
I designed limited edition apparel and swag items for the Weekend’s new Path to Perks rewards program that directly drove fundraising efforts and worked with outside vendors to ensure a smooth and accurate production process.
I worked closely with CauseForce’s internal creative director, marketing & web teams to ensure the success of this event and our marketing efforts. We also received and implemented feedback directly from our client, The Princess Margaret Cancer Foundation.