Across an ever-changing digital landscape, I designed paid and organic social content for Pottery Barn. All creative was tailored to platform, target audience, and business goals.
Based on shifting style guides and ongoing internal feedback, all social assets were inspirational, on-brand, and drove product demand.
Working with the brand team, I translated strategic creative direction into compelling visual brand storytelling specifically for Instagram, Meta & Pinterest. I collaborated daily with copy partners to ensure cohesive messaging across channels, prioritizing seasonal campaigns.
I kept in constant communication with managers & internal stakeholders to fulfill design briefs while managing a handful of projects with varying timelines from start to finish. I presented my work in daily & weekly reviews, providing context for each project, and concisely explaining the creative journey and final solutions.
