I crafted video & paid media ads for the University of California Irvine’s 2020 Virtual Anti-Cancer Challenge.

The digital ads were tailored for Instagram and Facebook, while the video ad targeted local LA Fitness gyms. The social ads provided a unique opportunity for our client to gain participants across the country for the first time in the event’s history. Our ad campaigns secured over 300 registrations, exceeding our client’s registration goals.

CauseForce’s marketing team strategized the approach and copy for the ad campaign and based on their brief I crafted the campaign’s art direction.

The social ads leveraged the event’s minimal branding and prioritized engaging event images and clear calls to action. Referencing past promotional videos, I integrated new motion graphics and a fresh edit of existing event footage to create an uplifting tone reflecting the event’s atmosphere.