I created a comprehensive fundraising toolkit for Jumpstart by Canadian Tire that encouraged and guided internal staff to organize their own fundraisers.

Jumpstart’s mission is to facilitate inclusive play for kids of all abilities, helping them overcome financial and accessibility barriers. I provided art direction for the entire guide based on their existing brand identity and assets, creating a system that carves out space for fun, engaging graphics and pictures to keep readers engaged.

Color blocking, negative space and separate sections break up the copy-heavy content. The fun, colorful poster templates and flyers I designed emphasize the joyful energy of the brand and are meant to be used as recognizable standalone pieces for fundraisers.