The Weekend to Conquer Cancer was a walking event benefiting Princess Margaret Cancer Foundation. As the brand expert, I designed digital, print and event merch.

I worked closely with the creative director, marketing & web teams to ensure the success of this event and our marketing efforts. I designed across mediums and channels, crafting print ads, digital display & programmatic ads, event site pages and features, social media assets, flyers, and apparel and event merchandise.

I designed limited edition apparel and swag items for the Weekend’s new Path to Perks rewards program that directly drove fundraising efforts and worked with outside vendors to ensure a smooth and accurate production process.