Across an ever-changing digital landscape, I designed paid & organic social content for Pottery Barn. All creative was tailored to platform, target audience, and business goals.

I ensured that all paid and organic social assets were inspirational, on-brand, and drove demand for Pottery Barn products specifically for Instagram, Meta & Pinterest.

I kept in constant communication with managers & internal stakeholders to fulfill design briefs while managing projects of varying timelines from start to finish. I presented my work in daily & weekly reviews, concisely providing context for each project and explaining my creative solutions.

Working with the brand team, I translated strategic creative direction into compelling visual brand storytelling. I collaborated daily with the copy team to ensure cohesive messaging across channels.