I pioneered in-house motion graphics and video content for CauseForce and its’ main events. I established the art direction and developed storyboards independently.

I collaborated with marketing to offer motion graphic recommendations that fulfilled project objectives. I presented storyboards to managers and internal stakeholders for approval and incorporated their feedback along with client feedback.

I designed and executed almost all event graphics for CauseForce’s signature events—The Weekend to Conquer Cancer and The Ride to Conquer Cancer—when they transitioned to virtual events in 2020 as a way to maintain critical brand touch points and event traditions. This included start and finish line graphics and transitional graphics for the event livestream.

I was instrumental in developing CauseForce’s digital presence through graphics which resulted in overwhelmingly positive stakeholder feedback and an increased demand for video content.