The Ride to Conquer Cancer 2019 was a cycling event raising funds for cancer research. I was crucial in ensuring all collateral delivered a premium brand experience.

I worked closely with the creative director, senior designer, web and marketing teams to directly support their strategies and ensure the success of this event. I expanded The Ride brand identity across a range of applications and mediums including apparel, merchandise, print and digital display ads, flyers, signage (including the start and finish line banners), UX/UI design and social media assets.

I strategized visual solutions for fundraising campaigns and designed limited edition gear that kept Riders engaged, driving fundraising and registrations.