As a case study I redesigned the brand of Green Apple Books & Music—a beloved SF bookstore. I modernized the imagery, typography, and color scheme.

I implemented rounded shapes throughout all brand elements. The imagery of an apple is synonymous with the store, so in my approach I added a fresh expressive spin on the image while keeping its charm.

The proposed website rebrand focuses on sharing store news and promoting store events, giving the store an expanded online presence and outlet to directly and easily connect with customers. The straightforward and engaging design allows users to easily navigate the site.