I pioneered in-house motion graphics for CauseForce & its’ main events. I developed storyboards independently & established the art direction for each video.
I designed almost all graphics for The Weekend and The Ride to Conquer Cancer when they transitioned to virtual events, as a way to maintain event traditions.
As the events were livestreamed via their websites, I designed starting and finish line graphics, a looping pre-show, transitions, safety graphics, and more.
I collaborated with marketing to offer recommendations that fulfilled project objectives. I presented storyboards to managers and internal stakeholders for approval and incorporated their feedback.
I was instrumental in developing CauseForce’s digital presence through social content which resulted in overwhelmingly positive stakeholder feedback and an increased demand for video content.
